The Pangolin Reports is an important project which spearheads efforts for the preservation of the most trafficked animal – the Pangolin. While designing their visual identity, the novelty of their mission was the focal point of our process. Colours of charcoal, beige and white were chosen to keep the visual simple and represent the metallic scales of the pangolin. A design motif was also added in the form of a curled up pangolin in a corner of the logo. We used this visual identity to create assets like name cards, reports, etc.