The IELTS Takes You Places Campaign was designed to share the benefits and opportunities that can be reaped once the IELTS test is taken. This campaign was designed to have a personal impact and hence we included portraits of people to add a dimension of relatability in the minds of prospective test takers. By highlighting the different ways in which taking the IELTS helped the people in the ads, it was a very successful campaign that was used as Display Ads on Google.