Scope of work:
Getting Ahead is a campaign which aims to work with the community and experts to identify the latest overseas bus technology, and the potential of deploying cleaner buses in Hong Kong. Our team was tasked with developing a brand identity for Getting Ahead, so we used a combination of green, white and black to highlight the strong environmental motivation behind the cause. A simple font was used, and the logo included both English and Chinese characters of the name of the client. The overall identity was designed to be very futuristic as well as practical, nudging the adoption of clean energy public transportation in the city.