New Life Plastics

New Life Plastics (NLP) is a facility that promotes sustainability by processing Hong Kong’s soft drink bottles (PET) and food and cleaning products bottles (largely HDPE) in a state-of-the-art facility in Tuen Mun (Eco Park). The intention is to produce food grade quality rPET flake and high-quality HDPE pellets which are used in the re-manufacturing of PET and HDPE products. With Hong Kong’s high consumption rates of single-use plastics, the need for a modern, local plastics waste recycling facility has never been higher. NLP aims to be seen as a global role model for how to process post-consumer PET and HDPE, whilst providing full transparency of yields and processed tonnages to all stakeholders.

Cheddar Media collaborated with New Life Plastics to design and produce impactful branding services, including wall design and way finding on site and responsive website design for New Life Plastics. A Cheddar Media responsive website is crafted as part of our broader collaboration, designed to effectively communicate our client’s impactful ethos and initiatives. It fosters engagement with their target market and key stakeholders, while being responsive and performance-driven, with clear calls to action. In the case of New Life Plastics, we ensured to highlight their commitment to recycling and sustainable development, showcasing their innovative projects aimed at reducing plastic waste and promoting environmental responsibility.