Hong Kong 114e Reef Fish

114˚E Hong Kong Reef Fish is an organisation that endeavours to establish baseline knowledge of Hong Kong’s reef fish through scientific underwater surveys by citizen scientists, overseen and guided by the project’s marine researchers. The eastern waters in Hong Kong enjoy a relatively higher underwater visibility throughout most days of the warmer months when surveys are conducted, providing safer and more favourable conditions for the underwater visual census. The website that our team developed includes a directory for HK’s reef fish and dive sites and provides a plethora of informational data for users. It also holds articles and resources published by 114e HK Reef Fish which are highly insightful. It also a separate emphasis on the most common encounters of the researchers as well as the alien species discovered by them.

Over the years, Cheddar Media has collaborated with Hong Kong 114E Reef Fish to design and produce comprehensive branding and responsive website design for Hong Kong 114E Reef Fish. A Cheddar Media responsive website is crafted as part of our broader collaboration, designed to effectively communicate our client’s impactful ethos and initiatives. It fosters engagement with their target market and key stakeholders, while being responsive and performance-driven, with clear calls to action. In the case of Hong Kong 114E Reef Fish, we ensured to highlight their commitment to marine conservation and sustainable practices, showcasing their diverse projects aimed at protecting reef ecosystems and promoting biodiversity.