Getting Ahead

Getting Ahead is an initiative led by the Clean Air Network, a non-profit civic organisation which aims to address air pollution in Hong Kong. Established in 2009, CAN envisions recommending measures to ensure that Hong Kong’s air is cleaned to meet the safety standards required by the World Health Organisation. They aim to do this by advocating for policy changes such as the adoption of Zero Emission Buses. Considering commercial vehicles contribute to 90% of the roadside air pollution, Getting Ahead believes that by adopting such measures, we will be able to significantly reduce environmental degradation.

Over the years, Cheddar Media has collaborated with CAN to design and produce comprehensive branding and responsive website design for Getting Ahead. A Cheddar Media responsive website is crafted as part of our broader collaboration, designed to effectively communicate our client’s impactful ethos and initiatives. It fosters engagement with their target market and key stakeholders, while being responsive and performance-driven, with clear calls to action. In the case of Getting Ahead, we ensured to highlight their commitment to career development and professional growth, showcasing their diverse projects aimed at empowering individuals and enhancing career opportunities.