Drink Without Waste

In September 2017, local NGOs together with Hong Kong’s leading beverage producers and bottlers, representing nearly half of bottled water and soft drinks sold in Hong Kong, joined major retailers and the waste industry to announce the formation of the Drink Without Waste (DWW) Working Group. The Drink Without Waste team believes that by working together as producers, importers, distributors, retailers, waste management services, HKSAR government and consumers, we can be sustainable and reduce the waste from our beverage consumption. “Hong Kong can create a circular economy for used packaging, if we all commit to the following strategies and actions of reducing, redesigning, recovering and recycling single-use packaging.” DWW’s ultimate goal is to develop and facilitate strategies and actions to significantly reduce waste from beverage consumption arriving at our landfills and polluting our environment, in Hong Kong.

Over the years, Cheddar Media has collaborated with Drink Without Waste to design and produce impactful communication materials, including the creation of DWW’s foundational visual identity, brand guidelines and responsive website design for Drink Without Waste.

A Cheddar Media responsive website is crafted as part of our broader collaboration, designed to effectively communicate our client’s impactful ethos and initiatives. It fosters engagement with their target market and key stakeholders, while being responsive and performance-driven, with clear calls to action. In the case of Drink Without Waste, we ensured to highlight their commitment to reducing single-use beverage packaging and promoting sustainable waste management, showcasing their diverse projects aimed at creating a circular economy and minimizing environmental impact.