The Hong Kong Jockey Club

Jockey Club Sustainable Campus Consumer Programme was developed as a collaborative endeavour by HKSCC members to promote the United Nations’ Sustainable Development Goal 12: Responsible Consumption and Production. The Programme aims to groom a new generation of more responsible and thoughtful consumers.

Over the years, Cheddar Media has collaborated with the team at HKJC to design and produce impactful branding, vending machine and UX, sustainable lunch box packaging and event branding for The Hong Kong Jockey Club’s various sustainability initiatives. Our work is designed to effectively communicate the club’s prestigious ethos and community-focused initiatives. It fosters engagement with their target market and key stakeholders, while being visually appealing and strategically aligned with their brand values. In the case of The Hong Kong Jockey Club, we highlighted their commitment to community development and sports excellence, showcasing their diverse projects aimed at enhancing the cultural and social fabric of Hong Kong.