Client
An educational endeavor undertaken by the WYNG Foundation, dedicated to uncovering the hidden facets of Hong Kong’s architectural landscape, both historical and contemporary. The “City Unseen HK” project is a unique initiative that focuses on exploring and showcasing the unseen aspects of Hong Kong. It involves highlighting hidden gems, cultural nuances, and lesser-known stories of the city through various media formats. This project aims to offer a fresh perspective on Hong Kong, going beyond the typical tourist attractions to delve into the authentic and often overlooked elements of the city’s culture and lifestyle.
Over the years, Cheddar Media has collaborated with WYNG Foundation to design and produce comprehensive branding for City Unseen. A Cheddar Media responsive website was also designed as part of our broader collaboration, designed to effectively communicate our client’s impactful ethos and initiatives. It fosters engagement with their target market and key stakeholders, while being responsive and performance-driven, with clear calls to action. In the case of City Unseen, we ensured to highlight their commitment to uncovering hidden urban narratives, showcasing their diverse projects aimed at illuminating the unseen aspects of city life and fostering cultural awareness.
