The Hong Kong University of Science and Technology (HKUST)

Established in 1991, The Hong Kong University of Science and Technology (HKUST) is a globally respected university and contributes both locally and internationally to talent development, new knowledge, and societal interests. Being international is an intrinsic element of the HKUST spirit. The University was founded on the principle that education, original scholarship, and the development of society are integrally linked and best pursued together. They believe that humanity’s advancement is generated through the fostering of an international community and the nurturing of individuals through holistic education, original research, and knowledge transfer into the wider society.

Over the years, Cheddar Media has collaborated with the team at The Hong Kong University of Science and Technology to design and produce impactful branding, visual identity systems, and brand strategy for HKUST’s various sustainability initiatives. Our work is crafted to effectively communicate the university’s innovative ethos and academic excellence. It fosters engagement with their academic community and stakeholders, while being visually cohesive and strategically aligned with their vision. In the case of HKUST, we highlighted their commitment to cutting-edge research and educational leadership, showcasing their initiatives aimed at fostering innovation and global impact.